Glimpse of India- Atithi Devo Bhava

Atithi devo bhava
Atithi devo bhava

Glimpse of India- Atithi Devo Bhava

Guests play an important part in our lives.
Guests. Invited guests. Uninvited guests. Short-stay guests. Long-stay guests. Indians welcome all kinds of guests with open arms. We reschedule our work when a guest is scheduled. Guests are served better food than what we eat every day. There’s excitement over the arrival of the guest. A separate room and toiletries are made available to the esteemed person(s). Children are instructed to behave obediently in front of the visitors. We insist our guests extend their stay and make us feel elated.

This is India.

We believe in the ancient Sanskrit verse – ATITHI DEVO BHAVA.

‘Athithi‘ is the person who visits without a fixed calendar date.
(A-tithi where ‘A means without’ and ‘tithi means date’.)

‘Devo‘ is God.

‘Bhava‘ is Be/Is.

Hence the meaning of the complete phrase ‘Atithi Devo Bhava’ is “The Guest is (akin to) God”. It aptly defines the culture and moral values we Indians possess.

Though the picture is fading with time, our history depicts some wonderful stories to demonstrate the Indian values. Our blooming tourism industry has adopted the verse ‘Atithi Devo Bhava’ as their tagline. The aim is to educate local people regarding good manners and etiquettes while dealing with foreign tourists. It inculcates the sense of responsibility in the Indian people to preserve India’s rich cultural heritage and hospitality.

To win the confidence of foreign tourists and make India a preferable tourist destination, the govt of India is leaving no stone unturned. With brand Ambassadors like Amir Khan to Amitabh Bachchan to PM Narendra Modi himself, ‘Incredible India’ is one of India’s most cherished tourism campaigns.

This post is a part of Blogchatter A2Z and Global AtoZ blogging challenge. I’m writing 26 posts in the month of April on the theme Glimpse of India. Follow my work on social media platforms with hashtags #AditiWrites, #CelebrateIndiaWithAditi

#BlogchatterA2Z #AtoZChallenge

33 Comments Add yours

  1. shravmusings says:

    You have chosen the interesting topic Aditi.

    Liked by 1 person

    1. aditi says:

      Thanks Suhasini 🤗

      Like

  2. Very interesting topic. Look forward to reading your posts

    Liked by 1 person

    1. aditi says:

      You’re most welcome 🤗

      Like

  3. Kaddu says:

    Hopped over though AtoZ (global). Looking forward to seeing you around. Cheers!
    Find my post for today @ Acceptance Is the Key to Happiness

    Liked by 1 person

    1. aditi says:

      Welcome friend 😊

      Like

  4. Varsh says:

    Been listening to Atithi Devo Bhava since childhood and it is truly one of the things that makes us Indian. We’ve always welcomed anyone with open arms.

    Liked by 1 person

  5. Rashi Roy says:

    That’s really interesting. Looking forward to it.

    Liked by 1 person

  6. Vartika Mehrotra Gakhar says:

    That’s something very interesting coming up. Waiting to read more from you, Aditi.

    Liked by 1 person

    1. aditi says:

      Thanks Vartika 😊

      Like

  7. Pr@Gun says:

    Atithi is the god, yes have heard this since my childhood, nice one. India with you will be a fun ride.

    Liked by 1 person

    1. aditi says:

      Thanks for visiting 🙏

      Like

  8. Yes, Singh is king or customer is king, don’t know. But for us and the culture we are in, Atithi. Surely one!

    Liked by 1 person

  9. Yes! I haven’t seen such culture in any other countries (In the countries where I have been). Proud to be India 🙂 Looking forward to your posts.

    Liked by 1 person

    1. aditi says:

      Stay connected:)

      Like

  10. Rubina Ramesh says:

    Interesting topic. But sometimes …. 😛

    Liked by 1 person

    1. aditi says:

      I know;)
      But we should preserve our best qualities, shouldn’t we?

      Like

  11. kristin says:

    I on the other hand, am always worried when company is coming. But, the little video, she had the bag when she stormed off, but then she didn’t… Was she supposed to have left it at the stall. Looking forward to keeping up with your A to Z.
    http://findingeliza.com/archives/28153

    Liked by 1 person

    1. aditi says:

      The short video is a part of a campaign by Indian Tourism to remind Indians of their glorious culture where guests are treated as God.
      The lady (foreigner) in the video accuses shopkeeper of charging her more money. Next, she forgets her bag and the shopkeeper rushes to return.

      Like

      1. kristin says:

        I understand all of that. I just noticed that she still has her bag when she walks away from the stall, then poof, it’s gone and he brings it to her. Like a directing mistake.

        Liked by 1 person

        1. aditi says:

          There are two different bags Kristin! Please watch the video on YouTube:)

          Like

  12. Mayuri6 says:

    Well, I ‘ve had way too many atithi’s who took the word pretty seriously!:)) But this is a wonderful concept and initiative by the government.

    Liked by 1 person

    1. aditi says:

      Hahaha well said:)

      Like

  13. Sudip says:

    Thanks for explaining the meaning of Atithi Devo Bhava in detail.

    Like

  14. Deboshree says:

    Such an interesting theme! Eager to read all the posts in this series. 🙂

    Liked by 1 person

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s